Happy new year 2022

2021 is finally over! What an asshole year that was. One is almost afraid to slide into 2022. Will it be better? Can it actually get any worse? I guess we’ll see, but I remain an optimist.?

Today I reached 10.000 (ten thousand) photos in 2021. Those are just the ones I didn’t delete right away. I’ve probably have taken closer to 50.000 photos over this year. Yes I know. That sounds crazy. I better don’t tell you then, that I’ve taken even more pictures in the years before.? 

While the quantity goes down, I hope and feel that the quality of my photos goes up. Especially landscape photos. I realize I take more time to consider before I set up my tripod and push the shutter release. The overwhelmingly number of pictures I delete right away, are fast moving wildlife pictures and action shots. Since I don’t use the latest and greatest wildlife camera (just yet ?) it is normal to miss focus – a lot. I can see a new wildlife camera is due in 2022. That’s something to look forward to.?

So, photography will remain my main focus in 2022. I guess there’s no way around. I’m hooked. However, I will have to be a bit more aggressive as a salesman I guess. My website overhaul is completed. Booking software and an online shop has been implemented by me. (Yes, I can do that!) The photo tours I’m offering are all great. I love them and all guests I’ve taken out so far, love them too. I have to admit, the fact that there is not much tourism going on right now, is not really helping my business. But there are literally millions of people within an hour drive of my home. And the vast majority of them, has no idea how beautiful their own backyard is. Let alone the wildlife and backcountry. I will have to let them know – one by one. 

Social media marketing people call my future guests “target audience”. What a horrible name. Who came up with that term I wonder? I’m not an assassin and you, yes YOU! ? You are not a target, but hopefully my future guest or customer. And if you spent time in my vacation apartment, or you book any of my guided tours, workshops or photo sessions, I promise you an unforgettable time. Lasting joy doesn’t come from objects, it comes from experiences!

I have also updated my prints & wall art price model. I’ve added poster prints, which are a bit more affordable. And I’ve chosen WhiteWall as my global printing partner for fine art prints and wall art products. They claim to be the best photo lab worldwide. Well, don’t they all say that??

2021 was a bit challenging for me health wise as well. But not much more than the years before. However, this year I decided to change a few things and so far, I lost 23 kg (50lbs). The downside is, I need new clothing.? But I guess, that’s ok.

So, enough said. It’s almost 6pm on my watch. Another 6 hours to go in 2021. I can do that! I will hopefully see you in the 2022.